# Audience Growth

## [Why over-monitoring metrics kills creativity and which three KPI thresholds actually predict growth](/content/why-over-monitoring-metrics-kills-creativity-and-which-three-kpi-thresholds-actually-predict-growth/index.html)

Dec 02, 2025  
• by [Sophie Laurent](/content/auteur/sophie-laurent/index.html)

I used to be guilty of it: opening analytics five times a day, refreshing follower counts during a stream, and chasing every tiny uptick in impressions as if that one number would unlock sustainable growth. Over the years working with creators and...

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## [How to implement fair and scalable moderation rules that keep chat healthy as your audience grows](/content/how-to-implement-fair-and-scalable-moderation-rules-that-keep-chat-healthy-as-your-audience-grows/index.html)

Dec 02, 2025  
• by [Sophie Laurent](/content/auteur/sophie-laurent/index.html)

I care a lot about healthy chat. Over the last decade I've built streaming systems and run moderation stacks for creators and media teams scaling from dozens of viewers to six-figure audiences. What I’ve learned is that moderation isn't just about...

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## [How to run reproducible A/B tests on thumbnail and title variations to improve live-to-vod performance](/content/how-to-run-reproducible-ab-tests-on-thumbnail-and-title-variations-to-improve-live-to-vod-performance/index.html)

Dec 02, 2025  
• by [Sophie Laurent](/content/auteur/sophie-laurent/index.html)

I run reproducible A/B tests on thumbnails and titles because small changes in those assets systematically translate into big swings in live-to-VOD performance. Over the last few years I’ve taken the guesswork out of “which thumbnail will win”...

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## [The simple analytics dashboard setup that reveals which clips actually drive new subscribers](/content/the-simple-analytics-dashboard-setup-that-reveals-which-clips-actually-drive-new-subscribers/index.html)

Dec 02, 2025  
• by [Sophie Laurent](/content/auteur/sophie-laurent/index.html)

I want to show you the simple analytics dashboard I built that answers the single most useful creator question: which short clips are actually driving new subscribers? I’ve spent years stitching together streaming capture, distribution and...

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